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	<title>Customized Multi-channel Marketing - hosted by L2</title>
	<link>http://blog.l2soft.com</link>
	<description>Best practices in customized multi-channel marketing.</description>
	<lastBuildDate>Fri, 30 May 2008 04:59:07 +0000</lastBuildDate>
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		<description><![CDATA[	Now that we&#8217;ve achieved a &#8216;critical mass&#8217; of live applications on the new platform, we&#8217;re going to start kicking off 2x a week Webex meetings for&#160;customers and prospects.&#160; Not salesy or lecturish&#8230; my&#160;hope is it&#8217;s more like&#160;a Iron Chef (for marketing software) where customers and prospects come to us with challenges and we show&#160;how to [...]]]></description>
		<link>http://blog.l2soft.com/index.php/2008/05/29/311/</link>
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	<item>
		<title>2 in 1 (day)</title>
		<description><![CDATA[We've crossed some kind of karma threshold I think... signing up two new Fuse customers in the same day.  ]]></description>
		<link>http://blog.l2soft.com/index.php/2008/05/29/2-in-1-day/</link>
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		<title>Batteries not included and software as a service</title>
		<description><![CDATA[In Software as a Service, we believe that the key to success still lie in service quality. Sure, the SaaS makes it cheaper than creating it in-house and more convenient than an enterprise solution, but the main benefit is the quality of service that it affords. 
In a business environment that is increasingly competitive, it is still difficult to find a company that provides quality service and support for their customers. Yet this simple act goes a long way to keeping current customers happy, keeping businesses afloat and sales coming in. ]]></description>
		<link>http://blog.l2soft.com/index.php/2008/05/28/batteries-not-included-and-software-as-a-service/</link>
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		<title>Reduce the uncertainty of your marketing campaign results and overturn poor campaign results</title>
		<description><![CDATA[I almost feel that with each campaign that marketers send out, they hold their breath and cross their fingers as they wait for responses to come in. Sometimes they get spectacular results, other times they're disappointed. 

This tends to happen to marketers at different ends of the spectrum; bold marketers exploring new concepts, mediums of customer segments and the inexperienced marketer that may not yet know the best way to market their product to their customer segments. 

This post outlines some of the strategies that can help marketers reduce this uncertainty over their campaign results.

]]></description>
		<link>http://blog.l2soft.com/index.php/2008/05/21/reduce-the-uncertainty-of-your-marketing-campaign-results/</link>
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		<title>What is Personalized Marketing?</title>
		<description><![CDATA[This post was written for this very purpose, to make understanding personalized marketing simple and outline the various processes that make up a personalized campaign. Marketers can take heart that creating a personalized marketing involves familiar processes that marketing encompasses, concepts like segmenting, picking the ideal customer, including an offer as part of a promotion among others. The difference is the approach that personalized marketers use in their marketing. ]]></description>
		<link>http://blog.l2soft.com/index.php/2008/05/14/what-is-personalized-marketing/</link>
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		<title>5 Steps to Gaining a Lifelong Customer</title>
		<description><![CDATA[It is crucial for marketers and managers to focus on not only attracting customers, but lifelong customers. The old cliché, "a penny saved is a penny earned" could also be applied to your customers. After all, gaining new customers is more expensive than retaining the ones you already have. The five steps below will help to improve your customer retention.]]></description>
		<link>http://blog.l2soft.com/index.php/2008/04/26/5-steps-to-gaining-a-lifelong-customer/</link>
	</item>
	<item>
		<title>Helping marketing and PR professionals beat their competitors in digital marketing</title>
		<description><![CDATA[We frequently espouse the benefits of having a personalized digital marketing campaign, citing the clear benefits of increased campaign response and ROI, ability to track responses even to a direct mail campaign and using the benefits of multi-channel (or cross media) campaigns. At the same time, we help shape our client/ partners expectations of their digital marketing program, helping them understand that it also involves building up your brand, reputation and keeps your product in the minds of the customer for when they make their purchase. ]]></description>
		<link>http://blog.l2soft.com/index.php/2008/04/23/helping-marketing-and-pr-professionals-beat-their-competitors-in-digital-marketing/</link>
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		<title>All Good Ideas Are Viral</title>
		<description><![CDATA["Viral Marketing" is an often quoted meme for an idea that catches on but fails when it's manufactured.]]></description>
		<link>http://blog.l2soft.com/index.php/2008/04/11/all-good-ideas-are-viral/</link>
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	<item>
		<title>Why We&#8217;re Great (apparently)</title>
		<description><![CDATA[We like to talk about our features, power, success stories and future plans but it turns out our customers just like US.]]></description>
		<link>http://blog.l2soft.com/index.php/2008/04/08/why-were-great-apparently/</link>
	</item>
	<item>
		<title>MMORPGUIFF</title>
		<description><![CDATA[L2 Launches Revolutionary Massively Multiplayer Online Role Playing Game User Interface For Fuse (MMORPGUIFF)]]></description>
		<link>http://blog.l2soft.com/index.php/2008/04/01/mmorpguiff/</link>
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