Customized Multi-channel Marketing - hosted by L2

I was working for an ACD (automatic call distributor) company when CRM was introduced. In fact, I had a co-worker who claimed that our company coined the acronym.

The trends and the new technologies that have been brought to direct mail are, in my opinion, symptomatic of the increasingly complex and noisy world that we are dealing with in industrialized countries.

The idea behind this demo is that a hotel/resort chain is marketing to their guests to verify current information and promote a return trip. The initiating piece would be a thank you email with a personal URL.

My first post will be about spotting and solving problems before they occur. It’s not always easy, but it sure beats the hell out of solving a problem when it’s already become a catastrophe.

For the upcoming show starting April 19, we are working on a demo for our booth which results in a variable take-away printed piece. The design of the web demo and resulting piece is beginning to gel.