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Jon poined me at an article at MarketingVox reporting on a study coming out of KnowledgeStorm and Universal McCann that indicates that more than 53% of professionals’ purchasing decisions are impacted by content they read on blogs.
A different study by PQ Media shows that ad spending in blogs, podcasts, and RSS feeds has more than […]

I’ve been working on getting us a tasty, easy to use web log analysis program. Searching on Google turned up a few candidates but none of the companies’ web sites really grabbed me and said "this is exactly what you wanted." I downloaded a few pieces of trial software and installed the two that looked […]

I received a message last week from the Norcal BMA about a Roundtable titled Want New Ways to Generate Leads? Take a Look at Emerging Media with speaker Elyse Tager. The idea of adding today’s emerging media—RSS, Blogging, Podcasting, and wireless messaging— to our already robust system of personalized direct-mail and web-landing pages to generate leads is […]

“It’s about the content, not the channel.”

The awareness of event-driven or triggered marketing (sometimes called ‘dialog marketing’) is on a rise.