Archive for the 'PodCasting' Category

Still Doubt the Usefulness of Blogs and RSS?


*Leave a Comment Published by Ariel just before lunchtime on September 12th, 2006 in Marketing, Alternative Marketing, RSS, Blogging, PodCasting.

Jon poined me at an article at MarketingVox reporting on a study coming out of KnowledgeStorm and Universal McCann that indicates that more than 53% of professionals’ purchasing decisions are impacted by content they read on blogs.
A different study by PQ Media shows that ad spending in blogs, podcasts, and RSS feeds has more than […]

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Blogging on the Blog - and Other Emerging Media


* 5 Comments Published by Britt in the early evening on July 13th, 2006 in Alternative Marketing, RSS, Blogging, Mobile Messaging, SMS, PodCasting.

I received a message last week from the Norcal BMA about a Roundtable titled Want New Ways to Generate Leads? Take a Look at Emerging Media with speaker Elyse Tager. The idea of adding today’s emerging media—RSS, Blogging, Podcasting, and wireless messaging— to our already robust system of personalized direct-mail and web-landing pages to generate leads is […]

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