Customized Multi-channel Marketing - hosted by L2

We know that good personalization can help in our pre-sale marketing efforts by increasing response rates, but after the sale, are we suddenly forgetting our customers’ names?
The Wynn Hotel in Vegas, according to Ben Mcconnell of Church of the Customer, is maintaining its personalization efforts throughout his experience. Now, granted, this is Vegas and they […]

At first, it was curiosity that led me to fill in all the little personal bits. It was the amusement factor that made me send it…

I was working for an ACD (automatic call distributor) company when CRM was introduced. In fact, I had a co-worker who claimed that our company coined the acronym.

Hey, I don’t want to oversell it or toot our own horn too much because we are still just a little fish in a great big pond but…

You collect data on your leads and customers. You want to use this data to offer them more relevant communications and offers. The problem occurs when your latest ouvre collides with their desire for privacy and a reasonable expectation that you will handle their data with care and respect.
As I recently noted, an unexpected email […]

Here’s a tool to talk about: PoliteMail.

The trends and the new technologies that have been brought to direct mail are, in my opinion, symptomatic of the increasingly complex and noisy world that we are dealing with in industrialized countries.

The idea behind this demo is that a hotel/resort chain is marketing to their guests to verify current information and promote a return trip. The initiating piece would be a thank you email with a personal URL.

Holy Moly we’re a hit!

The awareness of event-driven or triggered marketing (sometimes called ‘dialog marketing’) is on a rise.

We know that geotargeting works; it’s one of the simplest forms of personalization. You *may* be good enough to sell ice to eskimos, but why not make your life easier?