Customized Multi-channel Marketing - hosted by L2

Now that we’ve achieved a ‘critical mass’ of live applications on the new platform, we’re going to start kicking off 2x a week Webex meetings for customers and prospects.  Not salesy or lecturish… my hope is it’s more like a Iron Chef (for marketing software) where customers and prospects come to us with challenges and we show how to […]

We’ve crossed some kind of karma threshold I think… signing up two new Fuse customers in the same day.

In Software as a Service, we believe that the key to success still lie in service quality. Sure, the SaaS makes it cheaper than creating it in-house and more convenient than an enterprise solution, but the main benefit is the quality of service that it affords.
In a business environment that is increasingly competitive, it is still difficult to find a company that provides quality service and support for their customers. Yet this simple act goes a long way to keeping current customers happy, keeping businesses afloat and sales coming in.

I almost feel that with each campaign that marketers send out, they hold their breath and cross their fingers as they wait for responses to come in. Sometimes they get spectacular results, other times they’re disappointed.

This tends to happen to marketers at different ends of the spectrum; bold marketers exploring new concepts, mediums of customer segments and the inexperienced marketer that may not yet know the best way to market their product to their customer segments.

This post outlines some of the strategies that can help marketers reduce this uncertainty over their campaign results.

This post was written for this very purpose, to make understanding personalized marketing simple and outline the various processes that make up a personalized campaign. Marketers can take heart that creating a personalized marketing involves familiar processes that marketing encompasses, concepts like segmenting, picking the ideal customer, including an offer as part of a promotion among others. The difference is the approach that personalized marketers use in their marketing.

It is crucial for marketers and managers to focus on not only attracting customers, but lifelong customers. The old cliché, “a penny saved is a penny earned” could also be applied to your customers. After all, gaining new customers is more expensive than retaining the ones you already have. The five steps below will help to improve your customer retention.

We frequently espouse the benefits of having a personalized digital marketing campaign, citing the clear benefits of increased campaign response and ROI, ability to track responses even to a direct mail campaign and using the benefits of multi-channel (or cross media) campaigns. At the same time, we help shape our client/ partners expectations of their digital marketing program, helping them understand that it also involves building up your brand, reputation and keeps your product in the minds of the customer for when they make their purchase.

“Viral Marketing” is an often quoted meme for an idea that catches on but fails when it’s manufactured.

We like to talk about our features, power, success stories and future plans but it turns out our customers just like US.

L2 Launches Revolutionary Massively Multiplayer Online Role Playing Game User Interface For Fuse (MMORPGUIFF)

I’ve just chanced upon Marzar’s business sharing portal. From what i’ve seen as a user so far, the site is a pretty good place to connect with other professionals from the same industry. Their groups allow you to meet other marketing professionals in areas like direct marketing, small business transitions, digitial marketing, consulting, etc.

Most marketers would probably resonate with this feeling, that while cleaning a datalist might be desirable, at times it may be require too much time and expense. The solution to this problem and also the key to increasing response rates, lie in the process of direct marketing. Here are a few ways to use multi-variate, direct marketing campaigns to continually refine datalist and maximize responses relative to costs for each customer segment.

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Borrowing a bit from Douglas Adams…always borrow from the best. 
My (somewhat random) observations regarding the New Year:
A) A lot to be done, so much I sometimes wonder where to start.
B) 2008 is going to be a meaner, leaner year. Economy is not "robust", and people are cautious about what kind of expenditures they are planning […]

I found an article that listed four predictions on the "future of online retailing." See link: http://decker.typepad.com/welcome/2007/12/future-of-onlin.html
This article caught my attention with its message to use "technology and best practices" to create authentic and relevant "social commerce solutions".
Its preface substantiates the idea that our product can be used for developing customer relationships by enabling direct communication between […]

Here’s a campaign which I thought was pretty creative:
Creative

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Marketing tips for retailers

When marketers take the time to make effective plans before heading to design and execution, they save both time and resources.

In response to last week’s blog, I thought about a possible solution to minimizing our overwhelming amount of different ideas:
Although each one of our distinct concepts works well on its own, the combined concepts might have a more effective and more powerful outcome. Let’s take for example the following elements:

Peanut butter

Jelly

Bread 

Each of these items is tasty on its own, but when […]

Our company has a knack for thinking up new and innovative ideas.
We can emulate nature while launching campaigns quickly like a rocket or a car…but we also have the sex appeal of a model, and we can be funny like a comedian, and defeat the competitor like a shark with a laser, AND kick ass like a […]