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Published by Ryan around lunchtime on July 27th, 2007
in Case Studies, Creative Process, Marketing.
With this simple information, we make it easier to initiate contact with prospective leads, finding out more about them in the subsequent follow-up and increase our response and conversion rates along the way.
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Published by ppittenger in the late afternoon on November 16th, 2006
in Case Studies, Marketing, Alternative Marketing.
L2 treats our own marketing department like a customer, and generates another happy customer!
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Published by Jon around lunchtime on August 7th, 2006
in Case Studies, Marketing, Alternative Marketing, Black Hat.
It’s so wrong, I couldn’t even stomach coming up with a cutesy title. AOL releases 600,000+ members searches in the name of acedemia, masking user names with numbers, it’s shocking what you can learn.
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Published by Ariel mid-afternoon on June 8th, 2006
in Case Studies, Marketing, Alternative Marketing, Email Marketing.
The first and most important tip is to make your content all about the the reader - solve their problems or make them money. When time and attention are limited, your newsletter should offer obvious benefits right up front.
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