Customized Multi-channel Marketing - hosted by L2

L2 Launches Revolutionary Massively Multiplayer Online Role Playing Game User Interface For Fuse (MMORPGUIFF)

B.L Ochman recently wrote in her blog an entry "Innovation in Advertising Won’t Come From Google or Any Big Agency" which talks about the next big thing in advertising. Her call for relevancy in ads in the traditional media resonates with what we do at L2.
We recently started working on developing a 3 tips follow-up to […]

Jon poined me at an article at MarketingVox reporting on a study coming out of KnowledgeStorm and Universal McCann that indicates that more than 53% of professionals’ purchasing decisions are impacted by content they read on blogs.
A different study by PQ Media shows that ad spending in blogs, podcasts, and RSS feeds has more than […]

I’ve been working on getting us a tasty, easy to use web log analysis program. Searching on Google turned up a few candidates but none of the companies’ web sites really grabbed me and said "this is exactly what you wanted." I downloaded a few pieces of trial software and installed the two that looked […]

There is a good bit of buzz going on over the launch of Dell’s blog - one of their efforts to improve their customer service image and community relationship.

I received a message last week from the Norcal BMA about a Roundtable titled Want New Ways to Generate Leads? Take a Look at Emerging Media with speaker Elyse Tager. The idea of adding today’s emerging media—RSS, Blogging, Podcasting, and wireless messaging— to our already robust system of personalized direct-mail and web-landing pages to generate leads is […]

It’s the primaries and I’m off work on Tuesday to serve as an election officer at a nearby polling place. As a result, I will not be able to post tomorrow.

I was so busy listening, I almost forgot to take notes.