Customized Multi-channel Marketing - hosted by L2

When marketers take the time to make effective plans before heading to design and execution, they save both time and resources.

B.L Ochman recently wrote in her blog an entry "Innovation in Advertising Won’t Come From Google or Any Big Agency" which talks about the next big thing in advertising. Her call for relevancy in ads in the traditional media resonates with what we do at L2.
We recently started working on developing a 3 tips follow-up to […]

Happy New Year!! 
I wonder what this new year holds for the Marketing world, this past year I heard a lot about multichannel marketing and I am expecting to hear much more about Marketing Automation this year. 
I am amazed to see how Marketing has changed the past few years.  When I was talking about L2 […]

Perhaps for your company next week is ‘pretend to be working week’ but I’m taking vacation, so this is my week to ‘get organized’, ‘develop the strategic plan’ and ‘clean out my inbox’.

L2 treats our own marketing department like a customer, and generates another happy customer!

More people are reading emails in their preview pane. Designing for that can be tricky.

One of the great things about the new technologies being used for marketing is that they are often low-cost, allowing for a greater scope of creativity and testing. Good taste, however, remains in the purview of the marketer and is still, sadly, optional.
BL Ochman alerts us to an advertising scheme that has, at best, very […]

Jon poined me at an article at MarketingVox reporting on a study coming out of KnowledgeStorm and Universal McCann that indicates that more than 53% of professionals’ purchasing decisions are impacted by content they read on blogs.
A different study by PQ Media shows that ad spending in blogs, podcasts, and RSS feeds has more than […]

There’s a lovely little recycled paper company in Wales with a slightly different approach to paper making and with tongue firmly planted in cheek. Their showcase product is Sheep Poo Paper! By allowing the sheep to pre-process cellulose, they can then easily separate it out into pulp suitable for papermaking and fertilizer to grow more […]

Anita at Small Business Trends speaks out against the stampede towards certain types of Consumer Generated Media. For most businesses, the flashy, big budget, high-tech efforts of Chevy or Mastercard just aren’t reasonable. So Anita reminds us of the more basic version of CGM: the Testimonial.
This form of customer feedback is quite a bit less […]

It’s so wrong, I couldn’t even stomach coming up with a cutesy title. AOL releases 600,000+ members searches in the name of acedemia, masking user names with numbers, it’s shocking what you can learn.

If you do any email marketing, especially if you market to businesses, please read and take to heart…

At first, it was curiosity that led me to fill in all the little personal bits. It was the amusement factor that made me send it…

Seth re-posted a blog entry the other day that I thought contained a good reply to the question: why should we try this new channel (be it blog, RSS, eMail, mobile, what-have-you).

When the web was new(er) and online ads were novel, you could catch some clicks with flashy banners and popups. Now, experience has jaded us and these intrusive tactics are a surefire way to turn off your prospects.

I received a message last week from the Norcal BMA about a Roundtable titled Want New Ways to Generate Leads? Take a Look at Emerging Media with speaker Elyse Tager. The idea of adding today’s emerging media—RSS, Blogging, Podcasting, and wireless messaging— to our already robust system of personalized direct-mail and web-landing pages to generate leads is […]

I was working for an ACD (automatic call distributor) company when CRM was introduced. In fact, I had a co-worker who claimed that our company coined the acronym.

Hey, I don’t want to oversell it or toot our own horn too much because we are still just a little fish in a great big pond but…

The first and most important tip is to make your content all about the the reader - solve their problems or make them money. When time and attention are limited, your newsletter should offer obvious benefits right up front.

My boss forwarded an email newsletter to our graphic designer and me because he really liked it. Britt and I both looked at it and had to ask him what, exactly, he liked about it because we just didn’t see it quite the same way he did.