Customized Multi-channel Marketing - hosted by L2

Now that we’ve achieved a ‘critical mass’ of live applications on the new platform, we’re going to start kicking off 2x a week Webex meetings for customers and prospects.  Not salesy or lecturish… my hope is it’s more like a Iron Chef (for marketing software) where customers and prospects come to us with challenges and we show how to […]

We’ve crossed some kind of karma threshold I think… signing up two new Fuse customers in the same day.

“Viral Marketing” is an often quoted meme for an idea that catches on but fails when it’s manufactured.

We like to talk about our features, power, success stories and future plans but it turns out our customers just like US.

A typical cold call is not particularly concerned about delivering any value in itself and really the cold caller just wants to cast a wide net, snag me, throw me against a wall and see if I stick as an opportunity. Yeah, who would want to interrupt their day to be treated like a dead codfish?

Perhaps for your company next week is ‘pretend to be working week’ but I’m taking vacation, so this is my week to ‘get organized’, ‘develop the strategic plan’ and ‘clean out my inbox’.

I feel sorry for direct marketers. 
3 days of classes telling them that they have to be data experts, psychologists, politicians, IT experts and in each seminar that everything they used to know is obsolete and best practices of last year are now practically offensive to this year’s customers.
Sales still doesn’t do a good job […]

It’s so wrong, I couldn’t even stomach coming up with a cutesy title. AOL releases 600,000+ members searches in the name of acedemia, masking user names with numbers, it’s shocking what you can learn.

If you’re reading this blog and looking for work, odds are you are a good candidate for one of our positions!

Hey, I don’t want to oversell it or toot our own horn too much because we are still just a little fish in a great big pond but…

We

Holy Moly we’re a hit!