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5 Steps to Gaining a Lifelong Customer


*Leave a Comment Published by Heather Johnson terribly early in the morning on April 26th, 2008 in Marketing, Customer Loyalty.

It is crucial for marketers and managers to focus on not only attracting customers, but lifelong customers. The old cliché, “a penny saved is a penny earned” could also be applied to your customers. After all, gaining new customers is more expensive than retaining the ones you already have. The five steps below will help to improve your customer retention.

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