Customized Multi-channel Marketing - hosted by L2

We’ve been in business 7 years, developing this platform (Fuse) for over 5 and have dozens of customers with reach into something like 250,000 users via channels.  In some ways we’re huge but running sales we’ve crossed some kind of karma threshold I think.. signing up two new Fuse customers in the same day.  We’ve had multiples in a week but the pace is accelerating nicely!

We’re also on pace to ramp up at least 2 new customers a week for the next month without breaking a sweat, and our larger channel partners are rumbling about large scale opportunities that have been percolating for months… yet, the economy is down?  Postage is going up pushing people away from direct marketing?  Huh…

A really smart guy once described our business as ‘recession proof’ in that when times are good, it makes sense to maximize your marketing dollar by making sure each and every message has as much impact as you can put into it and the time and energy to deliver those messages pay big ROI.. and when times are BAD, it makes sense because every little marketing dollar you spend HAS to have as much impact as possible so your time and effort managing your meager marketing budgets is well spent using Fuse to do just that.

Maybe that’s it?  Or maybe we’ve finally figured out how to simplify our sales pitch down to something people can grasp and run with.  Fuse is a deep, vast, powerful platform of a product and perhaps our new ’slimmer/easier’ approach was the missing piece of the puzzle.

I’m cautious though, because I don’t want to fall victim of the ‘full moon syndrome’ and attribute our successes to recent observations.  Only time will tell.

Still, a nice milestone!