All Good Ideas Are Viral at Customized Multi-channel Marketing

All Good Ideas Are Viral

Published by Jon mid-afternoon on April 11th, 2008 in Marketing.

Any time I catch a company trying to push an Alternate Reality Game (ARG) or manufacture a viral effect of a video or some other stunt, my perception immune system reacts violently and whatever they are selling, even if it were Oxygen in the depths of space, becomes the most vile thing in the world to me.

When someone shares a clever idea or a interesting site for the value they think it holds (not the value they want YOU to perceive), I will give it my attention and if I agree, will share it.

This just happened to me with Twitter. Seth Grodin blogged about twitter, which I’d heard about before but it got lost in the noise. What he said was interesting, so I went to twitter.com and watched their video, now I’m looking into what it would take to hire the company that did the video to help us explain Fuse. I also invited a bunch of friends.. and so it goes.

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