Customized Multi-channel Marketing - hosted by L2

In response to last week’s blog, I thought about a possible solution to minimizing our overwhelming amount of different ideas:

Although each one of our distinct concepts works well on its own, the combined concepts might have a more effective and more powerful outcome. Let’s take for example the following elements:

1. Peanut butter
2. Jelly
3. Bread 

Each of these items is tasty on its own, but when combined, these ingredients create an amazing taste. And with the addition of a little banana… you’ve got a combination of deliciousness in one single sandwich. (See link below for more combined idea outcomes.)

 http://blog.creativethink.com/2007/04/combine_ideas.html

The challenging part about combining ideas is deciphering which ideas work well together and which ideas create a disastrous recipe. There’s a fine line between creating a combo overload and creating an idea that people enjoy. We want to create the perfect blend of each idea, and avoid going overboard -resulting in a peanut butter and jelly sandwich with pickles, chocolate and anchovies.