Customized Multi-channel Marketing - hosted by L2People make first impressions - it’s in our nature.
For example, when we’re making a decision between two ice cream cartons and both cartons cost the same - do you buy the one with the picture that looks like an appetizing scoop of ice cream, or the one that looks like an oddly colored, flat mashed potato?
Much like choosing between ice cream cartons, we make first impressions on products by looking at their marketing campaigns, viewing their demos or visiting their website. If their website looks crappy, are we going to trust this company with the production of our campaigns?
Behind-the-scenes of its facade, a product might have an innumerable amount of capabilities and it might work beautifully, but if the audience can’t get past the first impression - the chances that they will want to try a sample are slim.
For this reason, we have been dedicating a bit of our time to developing some sample campaigns (personalized postcards and web landing pages) that our sales team can comfortably show to prospects. We have also invested time in tweaking our own campaign creative to make a lasting, enchanting impression - because like it or not, people will make judgments on appearances.
