Customized Multi-channel Marketing - hosted by L2The more I use our product, the more I find out about its many hidden features.
Do you know that feeling of excitement when you discover the secret trap doors and passages in video games? After uncovering some of the unknowns, we are propelled to a higher level - and along the way we may encounter extra riches.
How does this relate to our product, you ask? Well, although we already knew that we can display variable elements in a web landing page such as layouts and images, we recently uncovered the forgotten feature of being able to include a downloadable PDF of a document. After we found the feature, I warped back into time - feeling the same level of excitement as I felt after uncovering a secret trap door in a video game.
In the instance of our current "Mad Marketing" campaign, the inclusion of a PDF is useful because it allows people to see an example of fully versioned creative generated directly from our product.
Where would all the fun and excitement be without more secret features to find - or more creative ways to use our product?
