Customized Multi-channel Marketing - hosted by L2Trying various mediums is a great way to introduce texture into the canvas.
We’ve dabbled in our color palette of direct-mail pieces, emails, and web landing pages, but so far it seems that our marketing lacks a little texture. So, for the next campaign we decided to offer a web landing page with a satirical animation about Fuse. While the video is a source of informative entertainment, the landing page allows us to respond on-demand as prospects visit the site.
By dipping into new mediums, we will have a higher probability of engaging our prospects and, in the meantime, give them ideas for launching their own campaigns. Below is a sample of a site I found that offers a creative way of thinking about web design: http://noonebelongsheremorethanyou.com/
Venturing into mediums is a nice change of scenery, and will allow us differentiate ourselves from the masses of mundane direct-mail that we are fed on a daily basis. Continue to keep our eyes open for more cleverly crafted campaigns!
