Customized Multi-channel Marketing - hosted by L2Another Choice, Another Voice
Published by Britt in the early afternoon on September 21st, 2007 in Marketing.
We have extended the Mad Mad Marketing campaign even further this week by separating avatars from each distinct background.
Masking out each item is a somewhat slow and daunting process, however distinguishing each illustration will work to our benefit in the long haul. Instead of selecting both the avatar and background in one flattened group, prospects will be able to select a background separate from their avatar of choice.
Pictured below: thumbnails of sample backgrounds distinct from avatars
Another advantage is that by separating out each element of the graphic, we can build out our library much faster than if we compressed all layers into one file. By adding to the library, we allow each visitor more flexibility in customizing their characters - offering such options as skin color, hair style, height, body type, etc.
By broadening the selection of graphics, prospects will be able to create a relevant story for themselves that heightens their experience of the campaign.
