Customized Multi-channel Marketing - hosted by L2

This week seems to be focused on personalized posters: both for current campaigns, and future templates which we would allow for viewing on our website.

As a follow-up to a Samurai email campaign we sent this week, we are sending personalized posters to all those who visited their Personalized URL.

Above, left: poster for males; Above, right: poster for females 

I’ve also recently been designing a few other templates for several other industries. Some of these industries include: Franchisees, Financial, Travel/Leisure and Real Estate. We will continue to build a library of templates for our website visitors to browse.

Why personalized posters you ask? The posters have been good visual examples of how Fuse can be effectively integrated with a list and creative to produce a powerful campaign. The original format, relevant content, and integration with multiple channels has also differentiated us from the crowd, catching the attention of many marketers: a difficult challenge to face considering the fact that we are inundated with loads of direct-mail each day.

The more we think outside the box, the more our response rates increase - so let’s keep the creativity comin’!