Customized Multi-channel Marketing - hosted by L2

This week we finally had a chance to review the corporate website with Sales.

Although the revised site is in our opinion, infinitely better than our live site, there were still many minor changes that were brought up, in addition to a few large-scale ideas.

Screenshot of revised corporate website home page shown (above)

 

Some of the improvements of the revised site include:

1. Division of our target markets: printers, agencies, and enterprises.

2. Pages that lead to a form of action - such as filling out a form
3. More examples of how our product can be used. These visual cues help visitors to envision how they can improve their campaigns by using our product.

General criticisms:

1. There was little mention of data providers, who have the potential of becoming a huge asset to our product by hosting their lists on our site for prospects to select.

2. We did a fair job talking about multiple channels, integration and personalization that Fuse offers, however we neglected to talk about the automation aspect of Fuse. By automation I mean no IT or extra software is needed when using Fuse to personalize campaigns.
3. Although we provide some personalized campaign examples, we’re still somewhat talking around what we do. By including more examples and showing results, we can show the power of Fuse.

At this stage of the process, I actually embrace criticism more than positive remarks because harsh but honest feedback helps us open our eyes to what’s lacking, and what needs to be done to make our website better.