Customized Multi-channel Marketing - hosted by L2

We were recently in New York exhibiting at the DM Days conference, "Uncover Tomorrow’s Opportunities". It was a good gathering of people and companies from all over the world of direct marketing from printers, marketing specialists and lots of data providers.

Interacting with them at the different sessions, panel discussions and at the booth was a first for me and helped me better understand the direction the industry is heading. While there, we also saw the different strategies each company employed at their booths. While a couple of people were using different marketing gimmicks to pull people in, we did a bit more targeting, speaking to more qualified leads and letting our Fuse platform showcase itself.

See our conference press release (June 6) for more information.

For someone in marketing, such an exposure was very timely in providing the needed boost to our marketing direction.

Our take away from this conference.

• More focused information on L2’s corporate website
• New technologies to be included in a resource page on the corporate website
• More targeted conference materials
• A number of quality leads for follow-up
• New partnership/ client relationships with list vendors, agencies and printers.