A Website That Sticks at Customized Multi-channel Marketing

A Website That Sticks

Published by Britt mid-morning on June 22nd, 2007 in Marketing.

One of the marketing goals is to create a sticky site that keep our visitors coming back for more.

While our current website serves the purpose of educating our visitors, it lacks important elements that guide the reader and compel them to act. People come to the site but leave quickly. As a result, traffic is high but response is low.

Interactive forms, links, downloads, dynamic content and relevant copy allow viewers to find the information or solution they are seeking quickly. In the process, readers become more active, responsive participants. Allowing visitors to feel in charge of the experience motivates them to return to our website.

By measuring the amount of time visitors spend on a page, the number of pages visited, and the frequency of returns, we’ll be able to determine our site’s "sticky" factor and gage how valuable our site is to it’s visitors.

With the addition of a site that sticks, we can begin to develop relationships that draw in visitors, encourage ongoing contact, and ultimately convert those visitors into long-time customers.

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