Customized Multi-channel Marketing - hosted by L2

We had such great success with the DM Days New York event last year, why not go again?

Well it just so happens that we’re sending a couple of our Sales guys and a Marketing Rep to DM Days New York this year. Truthfully, we hadn’t planned for DM Days ’07 in our Marketing budget so the decision to attend was pretty… last minute.

With a limited budget and the show just around the corner, we needed to make the best of resources as quickly as possible. Naturally, we want to gain as much traction at the show this year as we had in 2006. Using Fuse, we created a direct-mail campaign linked to a Personalized URL that advertises our company and booth number. Screenshot of Direct-mail card pictured below left, Personalized URL pictured below right.

This year we’ll be offering free PowerPURLs with the purchase of a Fuse campaign. Not everyone understands what a PURL (Personalized URL) is, let alone a PowerPURL (click to learn more.) However our hope is that the postcard and PURL will inspire enough questions that attendees will visit our booth, learn about our product, understand the value of our offer and ultimately take action.