Customized Multi-channel Marketing - hosted by L2

We have had several types of customers, the obvious Enterprise clients, printers, and agencies.  More recently, it seems that our PowerPURL campaign of just $5,000 up to 100,000 records seem to fit another niche, the small companies out there. 

In the Enterprise space, the day to day Marketing managers really seem to catch on how we make their lives easier but they are normally not the decision makers.  Do we target them first hoping that they will get us to their boss, then their boss’s boss, and so forth?  The other option is to go from the top down but then it takes quite a few contact attempts before we can even get a hold of them.  In their minds, it’s all about results and budget as opposed to streamlining processes so marketing to that group is completely different not to mention the demo and subsequent conversations.

Printers seem to really want to buy our product so that they can position themselves as solution sellers.  However they are not technology companies.  We wouldn’t feel comfortable with selling our product to them without supporting them fully.  The idea is for them to use our software platform, Fuse, up to its fullest potential.  We have decided to go the partnership route with printers instead of just selling our product to them.

Agencies are in the same boat as printers, in addition, they seem to be intrigued with our ability to integrate with Adobe InDesign and Quark along with the ease of being printer independent.

Finally, the small guys out there, it’s a tough call.  PowerPURLs were meant for Marketing managers of large Enterprises to get their feet wet with our product since they probably have a budget for it initially.  It seems that lately, we’ve been pulling in a lot of smaller companies.  If they have the $5,000 we’re not going to turn that business away, but it’s just been interesting to see what catches people’s attention so our product can be as easy or as complex as people want it to be.