Customized Multi-channel Marketing - hosted by L2

We stumbled over our steps a bit in our last email campaign. As the layers of complexity continued to build, and the deadline to deliver the campaign drew nearer, the probability of us making a mistake continued to increase.

The more feedback we took late in the project, the more we tried to take last-minute steps to make the campaign better – or so we thought. Layers of complexity continued to unravel… from opt out integration to image changes. Ultimately though, we ended up kicking ourselves because the changes we made were more detrimental to the campaign than helpful.

In order for us to deliver more powerful campaigns, it’s absolutely necessary for us to clean up our process. This means we need to filter which tasks should be considered for implementation, and prioritize what changes are critical versus changes that might distract us from our primary goal.