Customized Multi-channel Marketing - hosted by L2

Ever had people say to you "wow, you guys have a great product, but we’ve never heard of you"? That’s what you usually get when you cross the plateau between your initial customer segments and your subsequent ones. You really want to send out 10,000 emails a day to reach a larger number of customers that you feel will really benefit from your product, but you know it doesn’t work that way.

It always works better when you send a smaller number of campaign materials to a small group of customers with targeted messages. That way, not only is your campaign more personalized, it naturally becomes more effective, gives you higher open rates and translate into a good increase in ROI.

In the marketing department, we feel that way everyday both with the ability of our personalized URLs to help you send out that 10,000 marketing messages with the same amount of personalization that targeted marketing gives you and with our enthusiasm in bringing our product to more customers to personalize all their marketing materials for greater effect.

At L2, we frequently attend marketing conferences and online webinars which talk about the best practices in marketing and we always respond to those messages by saying "its not personalized, it could have been so much more effective!"

One day, I’m sure, our messages will be heard!