Customized Multi-channel Marketing - hosted by L2

Since we’ve launched our search engine campaign, we’ve spent a large amount of time monitoring and adjusting our CPCs and evaluating keywords and ad content and monitoring where our visitors come from. Using very elaborate analytics software, we have also been able to monitor our own corporate website better and this has given us a better understanding of who visits our website, how often they do it and where they linked from.

Recently, we decided to re-evaluate our search engine marketing campaign and the amount of money that we are spending on it. We have reached our objective of improving our search engine rankings, which has improved from 5,000,000 to its current ranking of 1,522,016 worldwide and 204,158 in the United States, find out more about our ranking here.

Over the last month or so, we have also been directing traffic from our search engine marketing campaign to specialized landing pages, instead of to our corporate website and this has given us a good increase in response rate.

This week, after going through our campaign statistics and leads we have been getting, we decided to cut back our spending on advertising and focus better on other sources of lead generation, beginning with Email marketing and search engine optimization. It’s a brave new world out there; we’re embracing it as a challenge.