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10 Truths you must never forget about marketing (Jay Levinson)

In marketing, there are a few things that we have to remember about the market and the customer. Like Jay Levinson stated, marketers have to constantly keep themselves informed and aware of any changes in the market place. Everytime we have a marketing campaign whether through Email, direct mail or search engine marketing, we consider how best to reach and connect with our customer. These 10 truths help us along the way. 

1. The market is constantly changing.
2. People forget fast.
3. Your competition isn’t quitting.
4. Marketing strengthens your identity.
5. Marketing is essential to survival and growth.
6. Marketing enables you to hold on to your old customers.
7. Marketing maintains morale.
8. Marketing gives you an advantage over competitors who have ceased marketing.
9. Marketing allows your business to continue operating.
10. You have invested money that you stand to lose.