Customized Multi-channel Marketing - hosted by L2

Lately we’ve been really busy creating a follow-up campaign to the DMA tradeshow, designing a new website, attending local marketing events, and having inspirational meetings. Below are some quick points on what I’ve learned throughout the process of completing projects and attending events:

First…content is king. Our idea that we should steer clear of “marketing jibba-jabba” was confirmed. Not only have I heard several speeches that mentioned the importance of original content, I have also learned through testing our own campaigns that the content should speak to people, and be relevant to their various pain-points and different personas.

Second…testing, testing, and more testing! Testing and comparing different campaigns is critical in determining what works and what doesn’t work. Not only have I seen the various results first-hand, I’ve also heard about the importance of testing from various speakers at recent events (ie- MarketingSherpa and ECM West.)

Finally, in the show position, but still a winner, simple design with less required fields is more effective than a design with loads of content and numerous fields. It’s probably better to entice the person rather than deliver an overload of content.

Now that I know it all (hah, hah)… I just have to use it all…