Customized Multi-channel Marketing - hosted by L2

I was at DMA ’06 for the Sunday half session and was startled by how the show hand been split. There were two halls Interactive marketing and Multi-channel marketing halls.

The main hall was the multi-channel hall and, accordingly, it was full of all the big exhibits and big companies. The rest of us were pushed across the street to a small hall with nothing to really draw people unless you had a particularly effective pre-show campaign. From what I understand walk thru traffic for the remainder of the show was only moderate on our side and bustling on the other.

That seems poorly done to me. The point of these shows is to increase awareness of your company and to that end mingling the industries would be better. At other shows I have been to end cap spaces are occupied by the companies that can afford the space and then the rest are sprinkled throughout. I not am trying to be negative but it seemed to me that our area was more of an after thought than an actual element of the show. All that said, from what I heard from the others who manned our booth we stayed fairly busy and generated some good leads so it wasn’t the end of the world but still I hope next year they figure a way to better set that up so that everyone can benefit from the diversity.